WELCOME TO THE LEAN MARKETING METHOD
HOW WE DO IT:
We implement our 6 STAGE process to increase your company's marketing efficiency index. It's our systematic approach to helping your company grow. It's not gas, it's ROCKET FUEL.
WHAT WE DO
1. OUTSOURCED MARKETING DEPARTMENT:
Throughout the process of implementing our 6 STAGES process, we bring in the right expert to implement specific parts of the marketing strategy. Just like in Lean Manufacturing, we bring the right resource in at the right time to reduce expenses, increase efficiency, and drive measurable results. The 6 STAGES:
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01
SET
GOALS
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Goal planning worksheet
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MEI calculator
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Goal timeline
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02
DEFINE STRATEGY
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Target market definition
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Competitor analysis
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Document marketing strategy
03
ESTABLISH BUDGET
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Budget planning worksheet
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Engage our network
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04
CREATE
PROCESS
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Document processes
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Job aides
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Customer journey mapping
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05
IMPLEMENT SYSTEMS
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Systems audit
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Setup & training
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06
TWO-WEEK CYCLE
Assign tasks
Adjust
Execute
Measure
2. OUTSOURCED PROJECT OWNER:
We assist organizations in creating web and mobile applications utilizing our network of graphic designers, UI/UX specialists, web development and full-stack development. We have developed a framework that allows us to build software quickly and efficiently. It's our Rappido Build framework & process:
PROJECT
VISION
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PROJECT
PLAN
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2-WEEK SPRINTS
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TEST
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ITERATE
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LAUNCH
WHO
WE ARE
We have led multiple teams and companies in the marketing, software, and manufacturing industries, and have learned, through failures and successes, that marketing needs to be fluid and ever-changing in order to adapt to the pace of the market today. With our software background, we became versed in the agile methodology and started applying this thinking to marketing with great results! Through our adventures, we designed our 6-Stage process to guide you through how to drive not just results but efficiency in your marketing.
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In a typical marketing agency, you'll encounter a group of people that have specific skillsets, but what happens when the best thing for your marketing strategy isn't represented within the agency you're working with? We wanted to rethink that problem and not just force your round peg into our square hole, that's why we developed a whole group of specialists that we bring in to execute specific parts of the marketing strategy when needed. Not only more effective, it's more efficient.
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It's the Lean Marketing Method.
Brandon Marken
Ken Seneff
Christie Myers
WHO WE WORK WITH
We work with companies in a variety of industries. To us, it's not as much about what you do/ market you serve, we look at these 5 characteristics to determine the right fit:
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$2M+ Annual
Revenue
Good at Executing What You Sell
Hungry For Structure & Accountability In Marketing
In Need Of Marketing Leadership
Ready To Invest In Growth
Sound like you?
OUR
NETWORK
We work with a group of passionate people and companies that are experts in their field. Most of us work out of the Lean Rocket Lab - our co-working space in downtown Jackson, MI.
CONTACT US
LOCATED INSIDE THE LEAN ROCKET LAB
Marken Consulting, LLC
DBA Agile Growth Shop, LLC
133 W Michigan Ave
Jackson, MI 49201
517.237.3648